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That you review these tips to research your target audience . Extrapolating it to our example: What is the target audience? Women, between 25 and 50 years old, with certain knowledge and notions about economics. They have their own projects or companies, they are from both Spain and Latin America (because the podcast will be in Spanish) and they are interested in economics, sales, digital marketing and the business world. His greatest desire is to diversify his investments and businesses. What type of message and content will they like the most? They are interested in knowing both the current economic and financial situation with news and trends, as well as the vision that profiles similar to theirs have (businesswomen, entrepreneurs, financial advisors, bankers. And if they are female profiles, the better, since they will feel more identified.

Therefore, the podcast should focus on combining the informative with the inspiring. What topics should the podcast cover? Real estate investments, cryptocurrencies, funds and products where you can invest as a company or as a businesswoman will be recurring topics. As the age range of the audience is wide, it will also include more segmented topics such as: Financing for higher education or information UK Phone Number on how to grow businesses and personal development for younger women Financial planning for retirement or information about pensions for older women Finally, it will also include a brief section of practical savings tips in each episode. What tone and style will help you best connect with your audience? When dealing with the economic and financial sector, a formal tone is advisable, although without being excessively serious.



Listeners are often busy, and will likely listen to the podcast while doing other activities. Therefore, we will use a fluid tone and style even though the theme and sector are formal. Additionally, a female host will be more attractive and will fit better with the style of the podcast, as will the guests. Which format suits you best? To give dynamism to the podcast, in each episode we will combine: A purely informative initial section with current news A central section of interviews and somewhat more informal talks with entrepreneurs, businesswomen, bankers, financiers or economists A final section with training pills on financial education, savings and investment B. Research the market and your competition Studying what podcasts similar to yours do allows you to gain inspiration and identify opportunities for differentiation.
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