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Social Media, vital in the marketing budget
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It is the time of year when many companies review their expenses for the year that is about to end and compare them to the sales that were achieved, to establish the marketing budget for the next year.


This process is not simple, as there are many topics in which a company could invest. One of them must be the Social Media strategy .

Social Media in the marketing budget
Today, most marketers see the value of Social Media , whether they are a B2B or B2C company. Social Media is the new business showcase .

[Tweet “Investing in SocialMedia is no longer optional; should go in the Mar Job Function Email Database keting budget”]

It is currently a requirement for a business to have a presence on Social Media . Therefore, it is important to include the Social Media strategy in the marketing budget to take control of the company's voice and presence on social channels.


Emphasize the value of Social Media
How can you highlight the importance of Social Media so that it fits into the marketing budget? The main point is to show that it is no longer an issue to be considered, but rather something to have.

Among other reasons to integrate the Social Media strategy into the marketing budget are:

Be able to have consistent conversations with customers . Recently, companies paid a lot of money to conduct focus groups and other types of marketing research to get into the minds of customers to understand their needs and wants. With Social Media , you can have conversations with customers, ask them for their ideas, get their insights , and understand their perspectives.

Generate loyal followers . Selling is always a pleasant thing. But having a customer return several times is priceless. Every business dreams of having customers who return and make multiple purchases over the years. With Social Media you can begin to create relationships with customers, gain their trust and loyalty, as well as offer much more value than just the service or product you sell. By having a relationship, customers are more likely to make a second or third purchase as they remember the good first experience with the brand.

Listen to their voices . It's good to have conversations with current customers, but you can also use Social Media to reach individuals who need your product or service, but don't know about it yet. With Social Media tools, you can focus the conversation by searching for certain terms or topics and finding conversations that are happening at that moment. For example, you can promote a hotel to someone who just tweeted that they are stranded at a nearby airport.



Stand out among other brands . By investing time and effort in building a Social Media presence and a voice for your brand, customers will see that you are trying to reach out to them and they will appreciate it.

SEO is not the same . A few years ago, SEO was about keywords. Currently, being active on Social Media must be incorporated and giving customers contextual content within the brand image.

Drive traffic to your site . The first step to lead generation is to build awareness of your brand and, once done, drive traffic to your website. When creating and sharing content on Social Media channels, the first impression on potential customers is likely to occur there. Later, once they visit your site and have a relationship with you, the relationship can be nurtured over time.
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